Indlunkulu
Making the path to investing in commercial real estate less arduous.
Indlunkulu, roughly translated from isiZulu to English to mean “the great house” signifies Shift Capital’s vision of acting as a conduit via which capital investors can access the commercial real estate arena, primarily in the deep rural landscape. Drawing references from the traditional layout of a Zulu kraal, this metaphoric vision encapsulates Shift as the great house around which other investor-owned houses are established and effectively propagated. In the literal sense Indlunkulu, underwritten by the skills and experience attributed to its parent company, seeks to disrupt the property development arena by instating a franchise model which would see capital investors and our investors collaborate to establish commercial entities characterised by better returns on investment than other traditional mediums.
As an established holding company, Shift Capital (Pty) Ltd. have a comprehensive portfolio of business units servicing the construction industry. These units are staffed by experienced industry professionals and underpinned by industry best practice. The combined experience and nous of these professionals ensure that each project culminates in a retail edifice dedicated to enriching the communities in which we operate. With a comprehensive skillset comprising of a repertoire of skills ranging from construction, architecture, design, quantity surveying, site identification and project feasibility; Shift Capital is the partner to elect when considering investing in retail property development.
Identified Market Need
Although entities, consortiums or individuals often identify the profitability of developing a shopping centre or retail node, the success thereof is precarious. The rate of success is not determined by the amount of financial capital investment these entities plough into the development, but rather the lack of skills necessary to bring the proposition to fruition.
This hinges on the fact that the procedural supply chain required for effective property development and the subsequent management thereof requires a dedicated team of professionals backed by an established brand familiar with the local retail landscape.
The Crux of the Venture
Investment: Various entities – private, public and government – have access to the funds necessary to finance the development of small to medium retail centres.
Skillset & Intellectual Property: However, they lack the skillset, intellectual property, and experience necessary to access the market and subsequently capitalise on the inherent opportunities it presents.
Profitability & Optimized Investment Returns: The synergy between us as the professionals and the capital investment of external entities will undoubtedly culminate in healthy profitability.
Mutually Beneficial
Aside from the Intellectual Property, Deliverables and Services package mentioned above, franchisees will be purchasing the rights to be affiliated with the Indlunkulu brand on a micro scale and Shift Capital on a macro scale. Therefore, the reputational elements of the franchisee development (I.e., practices, operations, success, and profitability) will have direct consequences for the franchisor’s reputation. Foul practice and mismanagement of the franchisee’s shopping centre will have a detrimental impact on the franchisor’s brand equity. Conversely, diligent management and adherence to guidelines stipulated by the franchisor is almost guaranteed to grow brand equity. However, by the franchisor authorizing franchisees to use their brand name and grow their business on the back of their reputation, the franchisor renders itself vulnerable to brand deterioration and depreciation.
Essentially, when a franchisee enters into an agreement with Indlunkulu, they purchase access to an unrivalled professional skillset and a prefabricated plan comprising of the building blocks for the successful development of a profitable retail centre. Moreover, they are buying into what is more than a partnership, but a relationship founded on one fundamental premise – mutual profitability.
We encourage you to please download the PDF document to better acquaint yourself with this market disrupting, revolutionary investment opportunity.
Our Development Ethos
A common thread runs through all our development ventures: community upliftment and economic empowerment underpins the rationale behind our development process. In doing so, we are effectively changing the socio-economic status quo within the landscapes we operate.